วันพฤหัสบดี, 22 กุมภาพันธ์ 2567

“Thai food-culture” attracts people around the world Survey results show that foreigners are pleased with Thai people "making friends"

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Mr. Sermsak Phongpanich, Minister of Culture (B.E.), revealed that the Office of the Permanent Secretary, B.E., reported on a study of Thailand's potential in driving soft power on a global scale in collaboration with Sasin Graduate Institute of Business Administration. of Chulalongkorn University, surveying tastes, preferences, attitudes, and behaviors towards Thai arts, culture, cultural products and services abroad with potential in 12 countries in 7 regions around the world, including China, Malaysia, India, South Korea, Japan, the Arab Emirates. United Kingdom, Germany, United States, Brazil, South Africa and Australia. In order to use the results of the study to create a plan to drive soft power with a cultural dimension to develop the Thai economy and society, the Minister of Education continued that The results of the study of the tastes and preferences of Thai culture among people around the world that they like the most are Thai food and eating culture, followed by Thai identity such as history, scenery, traditions, worship, smiles, Thai language, as well as arts, handicrafts, and architecture such as temples and Buddha statues, while the most impressive impression of Thailand is friendliness and caring. Sincere, welcoming The beauty of Thailand is mesmerizing and attractive. Unique, interesting and unexpected For countries that have a good view of Thailand and want to come and experience Thai culture. Including living or traveling in Thailand for the long term, including South Africa, India and Saudi Arabia. As for the countries that have the greatest liking for Thai art and culture, they are South Africa and Saudi Arabia. China and Malaysia, “The top 3 in popularity of Thai content consumption by people around the world are Saudi Arabia. China and South Africa A study of the popularity of Thai food among people around the world found that Malaysia, Australia, South Africa, China and India like Thai food the most. This was the starting point that made me interested in consuming Thai food because I had the opportunity to eat it while traveling in Thailand. Because it tastes delicious Various menus and exotic flavours. is unique. However, the overall results of the study found that Cultural products and services that are soft power with export potential include Thai food, cultural tourism. Handicraft products and content The important export market of Thailand is China and ASEAN And new markets with potential are India, Latin America, Africa, the Middle East,” the Minister said. Read. "Thairath newspaper columns" all here