If you don’t change the world…the world will change you. And only people who know the future will be able to seize the opportunity!! In the midst of a world of disruption that is full of uncertainty. and fierce competition This is the most challenging time for CEOs around the world, including CEO in Thailand That will lead organizations to adapt quickly for long-term survival. PWC Global CEO Survey Report 2024, Thailand edition. To offer insights into the challenges and opportunities facing CEOs around the world. In the midst of a rapidly changing business landscape This indicates that as many as 67% of Thai CEOs lack confidence that their businesses will continue to survive in the next decade. If they continue doing business on the current path which relies on existing products and services as the main source of income Instead of exploring new sources of value creation This figure is higher than the global average of 45% and the Asia Pacific average of 45%. 63% Most Thai CEOs also express concern about the long-term viability of their organizations. Even though there are attempts to reinvent and change their business. Through investment in technology within the organization Including the development of new products and services. As well as building strategic alliances, the results of the survey also highlight the threats and pressures that Thai CEOs are expected to face in the next three years by various factors. swarming in all directions Whether it is technological changes, customer needs, government regulations. and strategies of competitors Including the challenges of climate change and the opportunity for GenAI to increasingly impact business. in the near future All of these are forcing significant changes in the business landscape. 73% of Thai CEOs view a lack of technology capabilities as the top barrier to business innovation, while 61% believe GenAI will dramatically change the way businesses create, deliver, and capture value. It will have significant implications in the next three years. Many organizations are beginning to realize the use of such technology to help create new business opportunities, with 36% of Thai CEOs already using GenAI in their companies and 58% agreeing. that GenAI will cause their employees to develop new skills To increase work efficiency, however, most Thai CEOs are still concerned about cyber security risks that will arise from using GenAI The report suggests that The key to helping organizations survive in the next decade is: Thai CEOs must strike a balance between prioritizing investments. To ensure that they can successfully create new business models. and create competitive advantage through new technology. This still requires dealing with many pressing challenges. The war for talent, cost pressures and cyber risks This is so that CEOs can see the big picture and seize new business opportunities in a timely manner, instead of expanding their business at the expense of their heads without strategy and direction. The next decade is very brutal. The world is getting harder to live in every day!! Miss Sapphire, click to read the column. More “Celebrities Around the World”
